I have always been drawn to creative copyrighting; prior to entering the creative field. To write such messages takes true skill and craft that only comes with a keen understanding of word choice, tone and pace. Pair those with stunning visuals and a thought provoking underscore and magic is truly born. You know it when you hear, it’s something that hits it’s mark instantly, but its impact is everlasting. I’m constantly taken off guard when a commercial hits that sweet spot. Movies and TV shows have their moments, but commercials are in a league of their own. They have a much harder hill to climb in achieving the impact that I’m talking about. Their short time frame and intrusion into our busy lives, make their jobs a lot harder, falling to the realms of the old “if a tree falls in the woods” life cycle. I’ve come across a few that stand out as real winners in my book. Check them out below.