A recent post by on Abduzeedo, made me scratch my head and remind myself that I have seen this time and time again. What is it you might say? It’s the way designers are so quick to jump on a natural disaster for the sake of self-promotion. There I said it! Say what!?! (see for yourself) It’s terrible how fast these designs get cranked out, how quick we are to fire up photoshop and whip out a jpg. to get some attention. “It’s to raise self-awareness!”, you may say. We live in a world with a 24-hour news cycle! Who does not know about the devastating earthquake that happened in Japan? “It’s to raise money for the victims.” Sure it is. Then 100% of the proceeds should go to the cause, right? A lot of them don’t.
The need to be first one to design a poster to respond to this disaster, as well as others, is sad; it’s the distasteful speed of it all that really gets me. I believe we should help out causes and contribute our gifts to bringing attention to the terrible issues of the world, but sometimes you have to call it what it is.
So I pose the question is it distasteful to come up with “art” immediately after something bad has happened to raise money or awareness about it? Or should we react on our impulses and post them online as fast as possible?